Build a successful private label coffee business using dropshipping

Stop dreaming and start doing!

In our experience, the ideas are easy to come by, but the execution is where most people drop the ball. So don’t drop your balls! Instead, step up your game if you want to be successful. 

What do you need to be successful at private label coffee dropshipping? First, you need to juggle many moving parts while setting up your site, naming your coffees, and marketing for success.

Not to mention all the other essential things like:

  1. Setting up an LLC to protect yourself.
  2. Making sure your name isn’t already trademarked. 
  3. Making sure your name is available on social media channels like Instagram, Facebook, and Twitter.
  4. Making sure that the domain you want is available using .com.
  5. Making sure that you have a designed label or that we are working with you on that.
  6. Making sure you have a business credit card and business bank account.

These aren’t the fun things, but they are some of the most necessary to build a successful private label coffee business. 

What’s the one thing that isn’t difficult in the entire process? Choosing Path Coffee Roasters as your coffee roasting partner. We don’t take ourselves too seriously, but we take the work seriously. 

Why is dropshipping a great way to build a specialty coffee business?

Private label coffee dropshipping is not only convenient, but as a new startup, it’s incredibly cost-effective. You don’t take any inventory, and you don’t hold any invoices. Everything is made to order, which means your customers get freshly roasted coffee, and you’re never holding the bag on coffee that isn’t aging gracefully. 

At Path, we don’t charge monthly fees to keep your account active like many other dropshippers. In addition, we don’t charge pick-and-pack fees on every order. We also don’t charge any handling fees as other dropshippers might. 

What do we do? 

  1. We roast coffee. We have been roasting coffee for wholesale accounts and our retail site since 2013. We aren’t just an app and a call center. We have roasters, green coffee, and an excitement to support a growing community of specialty coffee dropshippers.
  2. We source from coffee importers we have long-standing relationships with, and in some cases, when we can, we work directly with farmers and their exporter partners. 
  3. We source specialty-grade coffee based on taste profile. We think we have pretty good taste. 
  4. We pay well above the C-Market for our coffees because of their quality and scarcity.
  5. We roast our coffee on a state-of-the-art Loring S15 coffee roaster. Compared to our old roaster, this is like a modern smartphone on steroids. Our roaster is exceptionally consistent and takes advantage of modern automation to hit our profile every time.
  6. We’re a family business. I’m Jason, and my wife Shani and I work together. We aim to provide the most transparent, cost-effective, high-quality, support-oriented coffee dropshipping program available now or in the future. 

While we do see ourselves as integral to your success, we certainly aren’t the reason why your customers will want to order from you in the first place. If your brand isn’t on point and you aren’t marketing to a specific group of people, our coffee won’t save you. 

Private label coffee dropshippers who are successful focus on particular groups of people.

Refining your target makes each marketing dollar that much more valuable, and it’s easier to have consistent branding and messaging. Take the time to do this one step, and your chances of success will go up. Of course, all of this assumes that your target market loves delicious specialty coffee and is willing to pay a bit more for quality and your kickass branding. 

Once you’ve got a customer, you’ll want to try and hold onto them for a long time. Again, product integrity and consistency will play a part, but now you need to consider some automation. 

Regardless of your platform, there are plugins available for subscriptions and follow-up emails. Take advantage of these, and you’ll see a better return on your investment. 

You can quickly implement services like CM Commerce on a variety of platforms. CM Commerce is terrific at sending out custom-looking receipts, follow-up emails, review emails, abandoned cart emails, and much more. You have complete control over their look and branding. These programs can generate additional revenue you might have never realized. We recommend implementing software like this into your site. 

Subscription plugins are also an excellent way to keep earning once you’ve got a customer. People who drink coffee will most likely continue to drink coffee, and if you make it easy and cost-effective for them to set it and forget it on your site, you’ll have reliable sales. In addition, once you set these plugins up, you’re pretty much hands-off. The plugin will initiate follow-up orders automatically, and we receive them to our Shipstatoin account for fulfillment like any other manually placed order. Getting the customer is always the most costly, so if you can reduce that by getting them to subscribe, that’s best. 

Private label coffee dropshipping doesn’t have to only be about selling a few twelve-ounce bags to an individual at home. If you are willing to get out there and pound the pavement, you can sell to cafes, offices, and restaurants. You’ll get additional sales that can be more consistent each week or month. We have customers who purchase in bulk five-pound bags to sell directly or have their cafe, restaurant, or office customers go to their sites and order with a wholesale discount code. 

With these steps, you’ll be on your way to launching and growing a successful private label coffee business of your own today. So click the link below and start down your Path. We’re here to help.

To see what we’re up to, please visit our Instagram page @pathcoffee. Also, if you’d love to view our YouTube channel, you’ll get fresh content on dropshipping, coffee knowledge, brewing, and more.

Path Coffee Roasters is located in Port Chester, NY, where we roast and package all our coffees weekly for our wholesale, retail, and dropshipping customers.

Please reach out to us if you have any questions. We’re here to help.

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